5 Digital Marketing Strategies Every Saudi Business Should Use in 2025

In 2025, digital marketing in Saudi Arabia is not just an option — it’s the foundation for growth. With over 36 million internet users and 30+ million active social media users, businesses that don’t go digital are being left behind. Whether you’re a startup or an established brand, these five strategies are essential to win in Saudi Arabia’s rapidly evolving online landscape.

1. Multilingual Content Marketing (Arabic + English)

Saudi Arabia is a bilingual market, and language plays a powerful role in digital engagement. Brands that communicate in both Arabic and English stand out by being more relatable and inclusive. According to Statista, 74% of Saudi internet users prefer content in Arabic, yet a significant portion of content on the web remains English-dominated. This opens a major opportunity for local businesses to build trust and loyalty through culturally adapted messaging.

Multilingual content also boosts SEO, particularly when targeting localized Arabic keywords. Google recognizes Arabic queries as distinct from English, which means having dual-language content can help you dominate more search results. Blog posts, landing pages, videos, and even email campaigns should be customized in both languages.

What to Do:

Translate and localize your website content, not just word-for-word but culturally.
Create Arabic blogs and video content for YouTube, TikTok, and Instagram.
Use dual-language email newsletters with clear calls to action.

2. Mobile-First SEO Optimization

With over 98% of Saudi users accessing the web via smartphones, mobile optimization isn’t optional—it’s essential. In 2025, Google continues to prioritize mobile-friendly websites in its ranking algorithm, especially with the rise in voice search and location-based queries.

Sites that are slow, unresponsive, or poorly designed for mobile will face high bounce rates and lost conversions. Additionally, mobile-first design enhances user experience, which translates directly to longer session times, higher lead conversions, and better brand perception.

What to Do:

Ensure your website design is responsive across all screen sizes.
Compress images and use next-gen formats like WebP for faster loading.
Implement Accelerated Mobile Pages (AMP) for blog content.
Use local Arabic keywords that users are typing into mobile search, like مكتب تسويق رياض.

3. Performance-Based Advertising (ROI-Driven Ads)

Saudi businesses are increasingly moving away from vanity metrics and towards performance marketing. According to local advertising data, businesses that implemented structured, ROI-driven ad campaigns saw 3x growth in revenue over a 6-month period compared to those running untargeted campaigns.

Platforms like Google Ads, Facebook, and Snapchat offer in-depth targeting tools to reach users based on behavior, interests, and location. You can run campaigns focused on conversions, store visits, app installs, or lead generation with real-time tracking.

What to Do:

Start with SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).
Use Facebook Pixel and Google Tag Manager for conversion tracking.
Run A/B testing for creatives, headlines, and calls to action.
Analyze metrics weekly and scale the best-performing ad sets.

4. Influencer Marketing with Micro-Creators

The influencer space in Saudi Arabia is thriving. However, the trend in 2025 shows a shift from mega-celebrities to micro-influencers (those with 5,000 to 50,000 followers). These creators tend to have more loyal and niche audiences, resulting in 60% higher engagement rates compared to macro-influencers.

Trust and relatability are the key drivers. Local micro-influencers are more cost-effective and often provide more detailed storytelling and product integration. Whether you’re selling cosmetics, tech gadgets, or real estate, these voices offer authentic visibility.

What to Do:

Use influencer discovery platforms or manual research to find relevant creators.
Focus on influencers who already talk about your niche (beauty, fashion, fitness, food).
Track performance via coupon codes, affiliate links, or traffic from their posts.
Build long-term collaborations rather than one-off promotions.

5. WhatsApp & Chat-Based Marketing

In Saudi Arabia, WhatsApp is used by over 90% of internet users, making it the most direct line to your customers. In 2025, brands that leverage WhatsApp for marketing, customer service, and lead generation are seeing better open and response rates than email.

Chat-based marketing is not just about sending promotions. It’s about creating a seamless experience — from inquiry to purchase — in real time. Chatbots can also now handle up to 80% of customer queries with automated workflows.

What to Do:

Set up WhatsApp Business with a verified profile and quick replies.
Use it to send order updates, customer support, and promotions.
Implement chat widgets on your website for real-time communication.
Train your team on tone and timing to avoid sounding robotic.

Final Thoughts

Saudi Arabia’s digital landscape is one of the fastest-growing in the Middle East. With a tech-savvy population, high mobile usage, and strong demand for digital solutions, 2025 is the year to refine your digital strategy and claim your share of the market.

At Corefixdigital, we specialize in bringing these strategies to life with precision, cultural insight, and data-backed execution. Whether you’re a local business aiming to reach your first 1,000 customers or a growing brand looking to triple your ROI, we’re ready to help you thrive.

Ready to transform your digital presence? Let’s talk.